Yasmine El Shafei, SCMP, MBA's bio
Yasmine El Shafei is a dynamic business strategist, seasoned executive coach, and distinguished strategic communication management professional with over 15 years of invaluable experience. Specializing in research, marketing communications, and Public Relations, Yasmine has been instrumental in guiding businesses toward enhanced growth strategies, positioning, and unlocking their full potential.
Currently serving as the Vice President for Strategy and Business Development at Multiplier Consultancy, Yasmine plays a pivotal role in shaping the company’s direction, fostering growth opportunities, and crafting strategies that propel organizational success. Simultaneously, she holds the esteemed position of Vice President of Volunteering and Mentorship at the International Association of Business Communicators (IABC/TO), showcasing her commitment to professional development and mentorship within the industry.
A passionate advocate for utilizing communication strategies to ignite business potential, Yasmine has successfully coached numerous CEOs and business leaders on a wide array of topics, including strategic management and personal branding. Her proficiency extends to areas such as corporate social responsibility and crisis management, where she excels in facilitating organizational transformation through leadership development initiatives.
Certified as a solutions-focused coach, Yasmine is dedicated to empowering businesses to achieve their goals and realize their vision. With a keen focus on results-driven approaches and a genuine desire to see her clients succeed, she continues to make indelible contributions to the realms of business strategy, executive coaching, and strategic communication management.
Articles by Yasmine El Shafei, SCMP, MBA
The Power of Communication and PR in Driving Social Change: Behind the #HelpUsRise 2024 Campaign
When I first heard about the Canadian Center for Women’s Empowerment (CCFWE) and its HelpUsRise campaign, I immediately thought of the countless stories I’d heard from friends and colleagues—stories of……
Public Speaking Between the Art and Theory
“Public speaking isn’t an optional extra for the few. It’s a core skill for the 21st century. It’s the most impactful way to share who you are and what you……
Five Lessons I Learned from Experience as a Communications Manager During Times of Turbulence
As a communications and PR manager, I’ve witnessed various disruptions—from complete crises to emerging issues and risks in their pre-crisis modes. Whether it’s a large corporation or a start-up, companies……
The Power of Authentic Personal Branding
Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you’re not in the room.” This statement emphasizes the importance of ensuring that……
Building Street Credentials Through Volunteering, Networking, and Certification
Transitioning to a new market with a senior background is similar to embarking on a journey into unexplored territory! While it presents pressing challenges, it’s also an opportunity to grow……