Kaleigh Duff's bio
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Articles by Kaleigh Duff
Fast-Fashion Giants: Their Marketing and Role in E-Commerce
I think it’s safe to say that almost everyone is familiar with e-commerce giants like SHEIN and Temu. They’re both known for their incomprehensibly large catalogue of items and their……
Perfection Will Drive You Crazy
I’ve never thought that perfectionism is a bad thing. I appreciate when others strive for order, and strive for perfection in the things they do. I generally strive for the……
My Controversial Take on Controversy
Humanity has taken huge steps to right history’s long list of wrongs. With that, we enter the age of accountability. As a society, we are standing up to prejudice and……
A Proofreading Pitfall
Ah, proofreading and peer editing. Every writer’s least favourite part of completing a piece of work. Or, at least, it’s my least favourite part. Do you mean to tell me……
Fake News: A Warning and Reminder
Fake news isn’t news to us… but it is becoming a serious problem. The Government of Canada recently released the 2024 report Disruptions on the Horizon, which is a document……
Out of Work? Try Not to be Too Hard on Yourself
As our society shifts back to normalcy following a global, life-changing pandemic, one of the many differences that I have personally noticed is the job market. I’m sure we’ve all……
Community Engagement: How it Transforms Your Brand
Community engagement is the public’s involvement and role in your brand; it’s arguably the most essential to PR practice. But why is this yet another thing that a brand should……
The Princess and her Privacy: A HOT Communication Crisis Continued…
In my most recent article, I wrote about King Charles and the Royal family and how Royal protocol impacts the release of information about their personal lives. As I explained……
What is HOT Communication?
One of the first concepts I remember learning while enrolling in my post-secondary PR program was never to lie. That same introductory course instilled in me the essential basic information……
Navigating the Professional Playground: Three Tips for Developing your Confidence as a New Grad in the Workplace
Joining the workforce was one of the most intimidating experiences of my life. While positive feelings like excitement and anticipation accompanied the intimidation, I can most definitely say that I……