Who to Follow: The Must-Follow People & Organizations for PR & Comms Pros (Part 1)

Welcome to Part 1 of our five-part series on who you should follow in PR and communications. Let’s face it, our industry is one that’s constantly changing, so staying ahead of the curve is both a challenge and a necessity.

Whether you’re an emerging or seasoned practitioner, we need to keep up with trends, adapt to new platforms, and fine-tune our messaging. But let’s be honest: there are only so many hours in the day, and the sheer volume of content out there can be overwhelming.

So, what’s the solution? We need to be following the right people.

Whether you’re looking for industry insights, crisis communication case studies, media relations tips, or just a daily dose of inspiration, social media is a goldmine, only if you know where to look.
From PR trailblazers to media powerhouses and trend-setting organizations, here are some must-follow accounts to keep your feeds fresh, your strategies sharp, and your content compelling.

The PR and comms thought leaders

Gini Dietrich (@ginidietrich)

If you’ve spent any time in PR, you’ve probably heard of Gini Dietrich. As the founder of Spin Sucks and a champion of the PESO model (Paid, Earned, Shared, Owned media), Gini shares invaluable advice on integrating communications strategies that actually work. Her X (formerly Twitter) and LinkedIn are a must for PR pros who want no-BS insights and actionable takeaways.

Follow for: Industry trends, digital PR strategies, and media insights that don’t feel like fluff.

Molly McPherson (@mollymcpherson)

A crisis communications expert with a talent for breaking down PR disasters, Molly McPherson keeps a pulse on corporate mishaps, reputation management, and media trends. Her TikTok and Instagram offer quick, insightful breakdowns of brand controversies and what PR pros can learn from them.

Follow for: Crisis comms case studies, media mishaps, and expert breakdowns of viral PR moments.

Parry Headrick

Parry Headrick, founder of Crackle PR, is a PR pro who gets the industry and isn’t afraid to call out outdated approaches. His posts are insightful, witty, and packed with valuable lessons on media relations, PR strategy, and the evolving nature of earned media.

Follow for: Sharp PR insights, candid takes on media relations, and industry truths you won’t hear anywhere else.

Sarah Evans (@prsarahevans)

Sarah is a digital PR powerhouse who knows how to cut through the noise. She’s an expert in media relations, influencer marketing, and emerging tech in PR. If you want to see someone in action who actually gets digital storytelling, she’s your go-to.

Follow for: The latest in media tech, social media engagement strategies, and thought-provoking industry commentary.

PR and communication organizations you need on your radar

PRSA (@PRSA) and CPRS (@CPRSNational)

The Public Relations Society of America (PRSA) and the Canadian Public Relations Society (CPRS) are staples for any PR professional looking for resources, networking opportunities, and best practices.

Follow for: Industry reports, ethical PR discussions, and upcoming events.

IABC (@IABC)

The International Association of Business Communicators provides global insights into corporate comms, internal communications, and leadership messaging.

Follow for: Professional development tips, industry research, and career-building strategies.

The Institute for Public Relations (@instituteforpr)

IPR is a goldmine for academic research and industry studies on topics ranging from DEI in PR to the role of AI in communications.

Follow for: Data-driven insights, research-backed PR strategies, and thought leadership.

Spin Sucks (@spinsucks)

Founded by Gini Dietrich (remember her from earlier in this blog?), Spin Sucks is a PR blog that challenges industry norms and promotes ethical, modern, and transparent PR practices.

Follow for: Smart PR strategies, crisis communication breakdowns, and media relations tips.

The PR Habitat (@theprhabitat)

An online hub for PR professionals, The PR Habitat provides insights, networking, and career development opportunities.

Follow for: Practical PR tips, career resources, and industry insights.

#WeLeadComms

An initiative dedicated to amplifying diverse voices in communications, #WeLeadComms highlights leaders and professionals shaping the industry.

Follow for: Thought leadership, industry inspiration, and inclusive conversations.

PR & Lattes (@prandlattes)

It would be silly not to include ourselves on this list! PR & Lattes is an engaging, community-driven platform for PR professionals, offering insightful articles, career advice, and industry highlights.

Follow for: Deep dives into PR strategy, expert interviews, and rising talent spotlights.

PR Girl Manifesto (@prgirlmanifesto)

This account brings a mix of humour, career advice, and motivational content for comms pros at all levels.

Follow for: Relatable PR memes, career insights, and inspiration.

Stay tuned for more

Following the right mix of industry leaders, journalists, PR organizations, and brands can help you stay ahead, refine your skills, and elevate your communications strategies.

Next week, we’ll look at journalists, publications and communication professionals in internal comms and the DEI space.

So, whether you’re looking for insightful industry analysis, crisis comms breakdowns, or just some much-needed PR inspiration, these accounts will keep you in the loop, with more coming next week.