Afrika Nieves-Bentley

About the Author

Pronouns: She/her/hers

Afrika Nieves-Bentley on LinkedIn

A headshot of Afrika.

Afrika Nieves-Bentley’s bio

Afrika Nieves-Bentley is a publicist by day, but at night, you can find her playing beautiful music as part of a flute choir. This self-proclaimed animal lover has five pets (a cat, Mila, and four guinea pigs: Kira, Tato, Poppy and Pipkin) but still finds time to run 10-kilometre runs, listen to history podcasts, like Betwixt the Sheets and History for Weirdosand cook, especially Mexican flavours based in her heritage.

If that wasn’t enough to tire you out, she also loves to ski, skate and snowshoe, which is very appropriate for a Nieves since la nieve is snow in Spanish! 

What’s her go-to caffeinated beverage to get her through the workday? A Mexican hot chocolate made from traditional chocolate tablets and whisked with a molinillo.

Articles by Afrika Nieves-Bentley

The text "Words have power" shows through a torn piece of green paper stock.

She wants to be called what? Words and how they are a-changin’

When you first enter this brave new world of PR work and can’t wait to show off what a great copywriter you are, you have to remember something important: the……

She wants to be called what? Words and how they are a-changin’ Read Article
A man smiles as he points to his laptop screen while his two female colleagues smile as they provide feedback.

The Fusion Workforce: Let’s Make Work More Delicious for Everyone

My thoughts are on something broader than the PR and communications industry this month. I’d like to address the situation of working in both communications and another industry. I will……

The Fusion Workforce: Let’s Make Work More Delicious for Everyone Read Article
A scene from the Oppenheimer, where it's a close-up of the actor playing Oppenheimer wearing a hat and has a cigarette hanging from his lips.

Back to Basics: My Reaction to High-Profile Flubs

Hot take: I’m good at what I do. I love seeing people doing excellent work in our industry— I know how hard they work to achieve excellence. It’s also why……

Back to Basics: My Reaction to High-Profile Flubs Read Article
A woman sits in an armchair holding an tablet as she talks with another person whose back is facing the camera.

How to not make friends and still influence people: Why sometimes you need to listen to the advice you don’t want to hear

As I’ve written before, I have gotten some pretty bad advice from people I love very much. I try not to dwell on it anymore because their hearts are in……

How to not make friends and still influence people: Why sometimes you need to listen to the advice you don’t want to hear Read Article
Rick Mercer standing by a lakefront.

How not to network: Or, why Rick Mercer doesn’t want to hear from me

A tale as old as dial-up You’re probably sick of articles pitting Baby Boomers against Millennials, but too bad because here’s another. When you are a newcomer in your field,……

How not to network: Or, why Rick Mercer doesn’t want to hear from me Read Article
A man in a suit is answering questions as reporters push their microphones and recorders in front of him.

Media relations: Trust the process

You can take a horse to water, but you can’t make it take advantage of free publicity on a major television network. OK, that’s not really the saying, but it……

Media relations: Trust the process Read Article