Ali Ryan

About the Author

Pronouns: She/Her/Hers

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Ali Ryan's bio

Ali Ryan is a highly skilled Creative Marketing Strategist with over 10 years of experience. Her inspired expertise areas include pop culture, social media, and influencer relations, making her a go-to professional in her field. She hopes to change the world of brand communications to focus on transparency, authenticity, and fostering a better sense of community. Having worked with diverse clients in industries such as beauty, lifestyle, food & beverage, fashion, fitness, tech, health, wellness, and real estate, Ali’s versatility knows no bounds. She consistently delivers exceptional client results by leveraging her creativity and innovative strategies.

Outside work, Ali loves to do yoga, try new food dishes, and explore nature whenever possible. You can find her on Instagram and support her small business.

Articles by Ali Ryan

Wicked stars Ariana Grande and Cynthia Erivo in full costume.

Defying Marketing Limits: The Ever-Glowing Marketing Success of Wicked

Your 2024 femininomenons. What drove the success and virality of Wicked’s marketing endeavours? The 2024 release of Wicked (Part 1) isn’t just about a film launch. From its inception, Universal……

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A person is typing on a laptop with analytic graphs on the screen.

The ABCs of Analytics

It’s (almost) fall, and we’re heading back to school! What better time to review our ABCs? Well, of analytics, that is! Analytics? What Are Those? Let’s face it: data can……

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A sign sits in the sand with text that reads, "Know Your Worth."

Knowing Your Value

It’s important to recognize your worth in the path that you choose. This is especially true in communications and creative professions, as we are often undervalued in what we do……

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Synergy in Social: Creating Content That Clicks

As any marketer today knows, social media is pivotal for brands to effectively connect with their audience. Creating value-driven content that aligns and balances brand and customer values is essential……

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Someone holding a smartphone that is showing the YouTube logo.

The Skinny on Shorts – YouTube Shorts

YouTube’s Shorts feature is making its way into our social realm, and what a big splash it has made! Rivalling its competitors in short-form video content like TikTok and Reels,……

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The Myth of the Shadow Ban

The Algorithm. The Shadow Ban. Why do these all sound so ominous? Well, because they can actually have a significant and unfavourable effect on your social media accounts if you……

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A woman in a yellow shirt smiles as she looks at her smartphone.

X and Threads and News Exile – Oh My!

I can’t remember the last time we’ve seen this many rapid shifts in social media in such a short period. The rise of Threads, Twitter’s transition to X, and the controversial banning……

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A group of people on on their phones as notification bubbles come from all of them for various applications.

Slaying the Algorithm: Conquering the Beast of Social Media

Social media has become an integral part of our lives, whether we like it or not. It shapes the way we connect with each other, how we share information, and……

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An overtop view of a coffee cup sitting on a wooden table with message bubbles designed into the milky foam.

The social media crisis survival guide

Social media presents significant challenges, including the potential for crises to unfold and escalate – in real-time, rapidly. In such situations, a comprehensive strategy plays a crucial role in managing……

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